🚫 Principal Media Buying: Who Really Wins?

The term “principal media buying” might sound harmless—even efficient. But scratch beneath the surface, and you’ll find a practice that’s quietly reshaping the client-agency relationship, often to the detriment of transparency, trust, and long-term media performance.

At Whirr Media, we think it’s time to call it what it is: a conflict of interest masquerading as scale.