Advertising + Paid Media Insights That Fly
Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.
Why the Fractional CMO Shift Is Reshaping Marketing
The rise of the fractional CMO isn’t a workaround—it’s a signal. Marketing leadership is being redefined in real time, as strategy, execution, and organizational design evolve.
The New Marketing Leadership Skill: Strategic Translation
Modern marketing teams are full of specialists. The leaders who succeed are those who can translate strategy across creative, media, analytics, and content teams.
Creative Is Now the New Media Multiplier
Automation has standardized media buying. Creative is now the most powerful lever left. Here’s why strategic creative direction is the new performance multiplier.
The Vanishing Strategist: Output vs. Strategy
As media teams chase output and optimization speed, senior strategists are quietly stepping away. Here’s what that shift means for resilience, performance, and long-term growth.