Paid Media Strategy
Paid media performs best when strategy leads the way. Whirr develops paid media strategies that connect business goals, audience behavior, and channel investment — ensuring decisions are intentional, measurable, and built to perform.
What Paid Media Strategy Means at Whirr
At Whirr, paid media strategy is not about choosing channels or chasing tactics. It’s about defining why media exists, who it’s meant to reach, and how success should be measured before dollars are deployed.
Our strategic work creates alignment between business objectives, audience intent, and execution — so media investment supports growth rather than guesswork.
What We Define
Paid media strategy engagements are tailored to each brand, but typically focus on:
Business Goals and Success Metrics
Clarifying what paid media is expected to achieve and how performance should be evaluated.
Channel Roles and Priorities
Determining which channels play which roles — and where investment will have the greatest impact.
Audience and Funnel Strategy
Defining who matters most, where they are in the decision journey, and how media supports movement through the funnel.
Budget Allocation and Investment Logic
Establishing how budgets should be distributed, tested, and scaled over time.
Measurement Frameworks
Defining KPIs, benchmarks, and reporting approaches that enable better decisions.
What You Get From a Paid Media Strategy Engagement
A Whirr paid media strategy engagement provides clear direction — not abstract recommendations. You walk away with a practical, defensible framework for making smarter media decisions.
Outcomes typically include:
A Clearly Articulated Paid Media Strategy Aligned to Goals
A Measurement Framework That Supports Accountability and Learning
Defined Audiences, Channel Roles, and Priorities
Strategic guidance that can be executed internally, with Whirr, or with another partner
When A Paid Media Strategy Engagement Makes Sense
Brands often engage Whirr when:
Paid media efforts feel fragmented or reactive
Teams need alignment around goals, audiences, and measurement
Budgets are growing without a clear strategic foundation
Channels are underperforming and the root cause isn’t clear
Leadership wants a defensible strategy before investing further