Our Founder

Jim Lorden picture

Jim Lorden

With nearly 40 years of media flight time, Jim is a master of agile strategy and pinpoint execution. His expertise spans the full media ecosystem—planning, buying, data intelligence, and brand-building leadership—delivered with the precision of a hummingbird in motion.

He’s helped brands of every shape and size take flight, with especially deep roots in Healthcare, CPG, Automotive, Retail, and Travel. Jim is known for cultivating lasting partnerships and guiding clients with clarity, speed, and lift.

Before launching Whirr, Jim held senior roles at global agency networks including Interpublic Group, WPP, and Publicis. Today, he brings that altitude and experience to a bespoke model built for brands ready to soar.