Advertising Consulting and Media Audits
Whirr provides advertising consulting and paid media audits designed to bring clarity before more dollars are spent. We help brands understand what’s working, what isn’t, and where focused changes can unlock stronger performance.
Our work is objective, practical, and grounded in real-world performance — giving teams a clear foundation for smarter media decisions.
What We Evaluate
A Whirr advertising consulting or media audit looks beyond surface-level performance. We evaluate how strategy, structure, execution, and measurement work together — identifying gaps, inefficiencies, and opportunities that directly impact results.
Account Structure and Setup
How campaigns, ad groups, and assets are organized — and whether that structure supports performance and scalability.
Channel Mix and Investment Strategy
Whether channels and budgets are aligned to objectives, performance realities, and diminishing returns.
Audience and Targeting Strategy
How audiences are defined, segmented, and reached, including alignment with business goals and funnel stages.
Creative Alignment and Messaging
How creative strategy supports media performance, audience intent, and testing opportunities.
Measurement, Reporting and Insights
How success is defined, tracked, and communicated — and whether reporting enables better decisions.
What You Get From a Whirr Audit
A Whirr audit is designed to create clarity and momentum — not a dense report that sits on a shelf. You receive a focused, objective assessment of your current media approach, along with clear guidance on where change will have the greatest impact.
A Clear View of What’s Working and What Isn’t
An honest assessment of performance, structure, and strategy, grounded in real data rather than assumptions.
Strategic Alignment and Direction
Insight into how media decisions align with business goals, audience intent, and growth objectives.
Prioritized Opportunities for Improvement
Clear recommendations that identify where effort and investment will deliver the most meaningful gains.
Actionable Next Steps
Practical guidance you can act on immediately — whether implemented internally, with Whirr, or with another partner.
When An Audit or Consulting Engagement Makes Sense
An advertising consulting or media audit is most valuable when clarity is needed — before making bigger decisions or investments. Brands typically engage Whirr when they want an objective perspective and a clear path forward.
Performance Plateaus and Declines
Results are stable or slipping, and it’s unclear why — or which levers will matter most.
Strategy and Execution Misalignment
Media activity is underway, but it’s not clearly supporting business goals or audience intent.
Spending Increases without Confidence
Budgets are growing faster than certainty, and decisions feel reactive rather than intentional.
Team Changes Are Afoot
Whether transitioning partners, launching new initiatives, or entering a new growth phase, an audit provides a solid foundation.
Leadership Needs a Clear Point of View
Stakeholders want a grounded, unbiased assessment before committing to next steps.