Advertising and Paid Media Insights
Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.
The Untrained Expert Problem No One Is Talking About
As AI accelerates execution and removes entry-level roles, marketing may be creating a generation of leaders without foundational experience. The result isn’t efficiency—it’s risk.
Cheap Reach, Expensive Mistakes: Why Low CPMs Cost You More
Chasing cheap CPMs can quietly undermine performance. This post explores why media efficiency metrics often mislead—and how smarter brands rethink value, reach, and results.