The Smartest Pet Brands Understand Both Ends of the Leash
Today’s strongest pet brands market to two audiences at once: the human making the decision and the pet experiencing the outcome. Here’s how modern pet marketing is evolving around trust, behavior, and emotional connection.
Why Audience Understanding Is Losing to Channel Expertise
Media teams know platforms inside and out—but often can’t clearly articulate the audience anymore. This essay explores how channel expertise replaced audience strategy, and why that shift is costing coherence.