Advertising + Paid Media Insights That Fly
Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.
The Untrained Expert Problem No One Is Talking About
As AI accelerates execution and removes entry-level roles, marketing may be creating a generation of leaders without foundational experience. The result isn’t efficiency—it’s risk.
AI Isn’t a Tool Anymore. It’s the Workflow.
AI has evolved from a helpful tool into something much bigger: the workflow itself. Here’s what that shift means for how teams operate, where risk emerges, and why strategy matters more than ever.