At Whirr, we believe in momentum — but not always speed. July brings a natural lull for many brands. Decision-makers are out. Campaigns pause. Feeds quiet down. It’s easy to label it a “slow month.”

We think it’s a strategic window.

While competitors coast, nimble brands use July to recalibrate, test, and set up Q4 for success. Here’s how to turn the seasonal slowdown into frictionless forward motion.