Advertising + Paid Media Insights That Fly

Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.

Jim Lorden, Principal, Advertising + Strategy 7/7/26 Jim Lorden, Principal, Advertising + Strategy 7/7/26

The New SEO Is Convincing Robots You Exist

Search is evolving beyond blue links and keyword rankings. As AI assistants increasingly summarize, recommend, and answer on behalf of users, brands must rethink visibility entirely. The future of SEO is no longer just about ranking pages. It’s about becoming a trusted source machines choose to reference.

Jim Lorden, Principal, Advertising + Strategy 7/28/25 Jim Lorden, Principal, Advertising + Strategy 7/28/25

Influencer Marketing: Pros, Pitfalls, and a Better Playbook

Influencer marketing can build relevance, trust, and measurable growth—but only with the right creators, rights, safeguards, and media plan. Here is Whirr’s smarter playbook.