Advertising + Paid Media Insights That Fly

Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.

The New SEO Is Convincing Robots You Exist
Artificial Intelligence, Brand Strategy, Content Strategy, Marketing Strategy, Search Jim Lorden, Principal, Advertising + Strategy Artificial Intelligence, Brand Strategy, Content Strategy, Marketing Strategy, Search Jim Lorden, Principal, Advertising + Strategy

The New SEO Is Convincing Robots You Exist

Search is evolving beyond blue links and keyword rankings. As AI assistants increasingly summarize, recommend, and answer on behalf of users, brands must rethink visibility entirely. The future of SEO is no longer just about ranking pages. It’s about becoming a trusted source machines choose to reference.

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Why Agility Beats Size in Today’s Media Landscape
Media Strategy, Media Buying, Social Media, Search, Display Jim Lorden, Principal, Advertising + Strategy Media Strategy, Media Buying, Social Media, Search, Display Jim Lorden, Principal, Advertising + Strategy

Why Agility Beats Size in Today’s Media Landscape

Why Agility Beats Size in Today’s Media Landscape

Small teams often feel outgunned in media. Big brands have bigger budgets, more people, and seemingly endless reach. But agility and smarts can outfly size. Being “lean but loud” is about making every move count — small teams can still punch above their weight when strategy leads the way.

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