Advertising + Paid Media Insights That Fly

Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.

Stop Chasing Views – Start Earning Attention
Measurement, Media Strategy, Media Buying, Social Media, Display, Programmatic Jim Lorden, Principal, Advertising + Strategy Measurement, Media Strategy, Media Buying, Social Media, Display, Programmatic Jim Lorden, Principal, Advertising + Strategy

Stop Chasing Views – Start Earning Attention

Everyone wants attention. But few know what to do with it.

We measure “time in view,” “active view,” “attention score,” and “viewability rate” — but the real question is: Did anyone actually care?

The next evolution in media strategy isn’t about winning the scroll. It’s about earning sustained, meaningful attention — and translating that focus into brand lift and performance.

Whirr provides a practical playbook for making attention metrics matter.

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Why Agility Beats Size in Today’s Media Landscape
Media Strategy, Media Buying, Social Media, Search, Display Jim Lorden, Principal, Advertising + Strategy Media Strategy, Media Buying, Social Media, Search, Display Jim Lorden, Principal, Advertising + Strategy

Why Agility Beats Size in Today’s Media Landscape

Why Agility Beats Size in Today’s Media Landscape

Small teams often feel outgunned in media. Big brands have bigger budgets, more people, and seemingly endless reach. But agility and smarts can outfly size. Being “lean but loud” is about making every move count — small teams can still punch above their weight when strategy leads the way.

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