Jim Lorden, Principal, Advertising + Strategy 12/1/25 Jim Lorden, Principal, Advertising + Strategy 12/1/25

The Hidden Fees No One Mentions in Media Plans

A veteran’s guide to spotting the markup before it bites your budget

In 40 years of agency life, one rule has never changed: if you don’t know how your money moves, someone else is profiting from your blind spot.

For small advertisers, “media transparency” can feel like a buzzword reserved for global brands with auditors and procurement teams. But the questions that keep the big players honest are the same ones small businesses should be asking — just simpler, sharper, and more human.

Jim Lorden, Principal, Advertising + Strategy 7/15/25 Jim Lorden, Principal, Advertising + Strategy 7/15/25

Media Buying Demystified: How to Choose the Right Partner

Media buying doesn’t have to be a mystery.

For many small businesses, the world of media buying feels like navigating a maze blindfolded. Buzzwords, acronyms, opaque budgets—it’s no wonder decision-makers sometimes feel more confused after meeting with a media agency than before.

At Whirr Media, we believe in frictionless flight, not foggy promises. So let’s break it down and empower you to choose the right media partner with confidence.