Advertising + Paid Media Insights That Fly

Independent perspectives on media strategy, buying, optimization, measurement, applied AI, and the forces reshaping modern marketing.

Jim Lorden, Principal, Advertising + Strategy 1/26/26 Jim Lorden, Principal, Advertising + Strategy 1/26/26

An Ad Measurement Framework That Drives Decisions

Most advertising measurement fails not because of bad data, but because it wasn’t designed to support executive decisions. A strong measurement framework prioritizes clarity, focus, and confidence — turning metrics into momentum instead of noise.

Jim Lorden, Principal, Advertising + Strategy 12/8/25 Jim Lorden, Principal, Advertising + Strategy 12/8/25

Post-Performance Marketing: Beyond the Dashboards

As platforms automate more media execution, advantage shifts from managing metrics to interpreting them. Here’s how marketers can turn performance data into clearer decisions and sustainable growth.