AI Slop: What It Is—and How to Steer Clear of It
You’ve probably seen it. The warped hands. The uncanny smiles. The melted type on a “perfect” AI-generated ad. It’s called AI Slop—and it’s quietly creeping into social feeds, stock libraries, and brand visuals everywhere.
AI slop happens when speed overtakes intent. Instead of thoughtful creation, you get a slurry of half-formed images produced by models that have trained on their own mess. The result? Visual noise that erodes trust, muddles your message, and makes your brand look like everyone else (or nothing else at all).
But here’s the good news: you can use AI to move fast without falling into the slop trap. It just takes a little structure.
The Attention Era, Decoded: What Marketers Need to Do Now
For years, impressions and clicks defined digital success. But those metrics don’t measure what matters most: attention.
With the IAB and MRC, two governing bodies driving digital advertising standards, pushing new attention guidelines into the spotlight, brands can no longer afford to ignore the shift. This isn’t a passing buzzword—it’s the beginning of an attention economy where quality, not just quantity, wins.
AI in Media Strategy
The promise of AI in advertising isn’t just hype—it’s already rewriting the rules of planning, buying, and optimization. From smarter bidding to predictive targeting, AI is offering brands sharper tools to fly faster and higher. But as with any new flight path, there’s turbulence too.
AI gives us Speed. Precision. Scale. But it also introduces black boxes, measurement gaps, and accountability questions that savvy marketers can’t ignore.
At Whirr Media, we’re not anti-AI—we’re anti-blind trust. We believe in harnessing the tech and asking the hard questions. Here’s a bird’s-eye view of where AI is lifting us up—and where it’s still grounded.
🚫 Principal Media Buying: Who Really Wins?
The term “principal media buying” might sound harmless—even efficient. But scratch beneath the surface, and you’ll find a practice that’s quietly reshaping the client-agency relationship, often to the detriment of transparency, trust, and long-term media performance.
At Whirr Media, we think it’s time to call it what it is: a conflict of interest masquerading as scale.
Frictionless Flight: How AI Is Rewriting the Rules of Search Engine Marketing
The search landscape isn’t just shifting — it’s evolving. With AI models reshaping how people discover information, traditional SEM playbooks are starting to show their age.
Meta Hands the Controls to AI: What It Means for the Future of Advertising
Meta Hands the Controls to AI: What It Means for the Future of Advertising. June 2, 2025