Jim Lorden, Founder 11/10/25 Jim Lorden, Founder 11/10/25

Is Your Ad Tired—or Just Running Out of Steam?

Is Your Ad Tired—Or Just Overexposed?

You know the feeling: your ad performance suddenly drops, your CTR tanks, and you’re left wondering if your audience is tired, or if the algorithm just is.

Here’s the truth: creative fatigue isn’t a failure. It’s a signal.

And if you know how to read that signal fast, you can fix it before your campaign flatlines.

Evergreen Media Fundamentals: What Never Changes in Advertising (Even as Tech Evolves)

Advertising changes by the minute. Algorithms shift, audiences migrate, and new platforms appear faster than most campaigns can finish. Yet through all that noise, the fundamentals of great media strategy hold steady — as resilient and enduring as a desert evergreen.

We’ve written a lot about technology lately, but these enduring principles are what separate fleeting campaigns from brands that keep flying, year after year.

In marketing, evergreen doesn’t just mean “always on.” It means building ideas and media systems that stay relevant no matter how the tools evolve. Think of Nike’s Just Do It: rooted in emotion, not trend.

Evergreen strategy is about consistency, optimization, and learning over time — not endless reinvention.

📚The Case for Long-Form Content in a Short-Form World

Sep 22

Written By James Lorden

Not everyone is a thumb-flicker. In the endless race to grab shrinking **attention spans, brands often forget about the other audience — the people who pause, linger, and actually read. These readers may be fewer in number, but they’re deeper in value.**

In 2026 and beyond, we think the “slow scroll” is where trust and resonance take root. Here are some tips that can reward and capitalize on that audience.

Is Your Ad Tired—or Just Running Out of Steam?

Evergreen Media Fundamentals: What Never Changes in Advertising (Even as Tech Evolves)

Advertising changes by the minute. Algorithms shift, audiences migrate, and new platforms appear faster than most campaigns can finish. Yet through all that noise, the fundamentals of great media strategy hold steady — as resilient and enduring as a desert evergreen.

We’ve written a lot about technology lately, but these enduring principles are what separate fleeting campaigns from brands that keep flying, year after year.

In marketing, evergreen doesn’t just mean “always on.” It means building ideas and media systems that stay relevant no matter how the tools evolve. Think of Nike’s Just Do It: rooted in emotion, not trend.

Evergreen strategy is about consistency, optimization, and learning over time — not endless reinvention.

📚The Case for Long-Form Content in a Short-Form World

📚The Case for Long-Form Content in a Short-Form World

Not everyone is a thumb-flicker. In the endless race to grab shrinking attention spans, brands often forget about the other audience — the people who pause, linger, and actually read. These readers may be fewer in number, but they’re deeper in value.

In 2026 and beyond, we think the “slow scroll” is where trust and resonance take root. Here are some tips that can reward and capitalize on that audience.

Not everyone is a thumb-flicker. In the endless race to grab shrinking **attention spans, brands often forget about the other audience — the people who pause, linger, and actually read. These readers may be fewer in number, but they’re deeper in value.**