🥠 Post-Cookie Pragmatism: Six Moves for Smarter Media

The headlines have been noisy: third-party cookies “dying,” “delayed,” “resurrected.” But here’s the truth: cookies aren’t dead—lazy targeting is. Chrome’s shifting policies have forced every brand, big or small, to rethink how they connect with audiences. The winners won’t be the ones waiting for clarity. The winners will be the ones leaning into pragmatic moves right now.

Need a playbook for what to do right now? Whirr’s got your back!