🧩 One-Page Post-Campaign Readout Clients Actually Use
Media Strategy, Measurement Jim Lorden, Founder Media Strategy, Measurement Jim Lorden, Founder

🧩 One-Page Post-Campaign Readout Clients Actually Use

🧩 One-Page Post-Campaign Readout Clients Actually Use

 

Because no one ever said, “I loved that 48-slide deck.”

 

📈 After the flight ends, the real story starts.

Every client wants to know: Did it work? But too often, the recap gets buried under slides, screenshots, and spreadsheets. The best readouts don’t overwhelm — they clarify. One page can tell the whole story if it’s built with purpose.

 

Here’s how to make a one-pager that clients actually read (and remember).

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📚The Case for Long-Form Content in a Short-Form World
Media Strategy, Creative Strategy, Social Media, Blogging Jim Lorden, Founder Media Strategy, Creative Strategy, Social Media, Blogging Jim Lorden, Founder

📚The Case for Long-Form Content in a Short-Form World

📚The Case for Long-Form Content in a Short-Form World

Sep 22

Written By James Lorden

Not everyone is a thumb-flicker. In the endless race to grab shrinking attention spans, brands often forget about the other audience — the people who pause, linger, and actually read. These readers may be fewer in number, but they’re deeper in value.

In 2026 and beyond, we think the “slow scroll” is where trust and resonance take root. Here are some tips that can reward and capitalize on that audience.

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🌀 The “Always On” Brand: How to Create a Media Presence That Doesn’t Sleep
Media Strategy Jim Lorden, Founder Media Strategy Jim Lorden, Founder

🌀 The “Always On” Brand: How to Create a Media Presence That Doesn’t Sleep

Consistency can be a brand’s most under-rated superpower.

📣 In today’s media landscape, audiences don’t wait around. They scroll, swipe, tap, and move on. So if your brand isn’t present, it isn’t just missing out — it’s becoming forgettable.

But here’s the good news: being “always on” doesn’t mean working around the ⏰. It means building a media presence that works even when you don’t — with systems, strategy, and soul.

At Whirr, we call it Frictionless Flight — because your brand should move with ease, not strain.

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🧠 The Rise of AI Content Engines: Efficiency Meets Brand Voice

🧠 The Rise of AI Content Engines: Efficiency Meets Brand Voice

The explosion of AI content creation tools has revolutionized how marketers produce blogs, product descriptions, social posts, and even email sequences. But while these engines can write at scale, a pressing question remains:

🤖 Can AI-generated content sound like you?

At Whirr Media, we believe the power of generative AI lies not in replacing creativity—but in accelerating it. Here’s how AI content engines are being used wisely by bold brands, and the terminology you need to navigate this fast-evolving space.

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📣 Influence, Amplified: The Pros, Pitfalls, and Playbook of Influencer Marketing
Social Media Jim Lorden, Founder Social Media Jim Lorden, Founder

📣 Influence, Amplified: The Pros, Pitfalls, and Playbook of Influencer Marketing

Influence, Amplified: The Pros, Pitfalls, and Playbook of Influencer Marketing

🌀 Whirr Media | Frictionless Flight for Bold Brands

In the ever-evolving digital landscape, influencer marketing has emerged as both a buzzword and a billion-dollar strategy. But like any powerful tool, its effectiveness depends on how—and when—it’s used. Whether you’re a fashion startup, a wellness brand, or a national CPG powerhouse, understanding the pros, cons, and evolving dynamics of influencer marketing is essential.

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Creative Is the New Targeting: Why Your Ad Design Matters More Than Ever
Creative Strategy Jim Lorden, Founder Creative Strategy Jim Lorden, Founder

Creative Is the New Targeting: Why Your Ad Design Matters More Than Ever

Creative Is the New Targeting: Why Your Ad Design Matters More Than Ever

When data shrinks, creativity expands.

For years, digital advertising felt like a game of precision darts. With cookies, device IDs, and third-party data, marketers could target a very specific someone with the perfect message at the perfect time.

But privacy updates, cookie deprecation, and signal loss have changed the game.

Now? The dartboard is fuzzier. The targeting is broader. And the creative—your message, your visuals, your storytelling—is carrying more weight than ever before.

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🔎 Demystifying Media Buying: What to Look for in a Media Partner
Media Strategy, Media Buying Jim Lorden, Founder Media Strategy, Media Buying Jim Lorden, Founder

🔎 Demystifying Media Buying: What to Look for in a Media Partner

Media buying doesn’t have to be a mystery.

For many small businesses, the world of media buying feels like navigating a maze blindfolded. Buzzwords, acronyms, opaque budgets—it’s no wonder decision-makers sometimes feel more confused after meeting with a media agency than before.

At Whirr Media, we believe in frictionless flight, not foggy promises. So let’s break it down and empower you to choose the right media partner with confidence.

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